Why You Need a Brand Authority Book Right Now (Not Later!)
What Is a Brand Authority Book—And Why Now?
We’re living in a time where expertise is currency and visibility equals value. If you're a coach, consultant, or entrepreneur, there’s one powerful move you should make right now to elevate your brand: write your authority book.
An authority book positions you as a thought leader, separates you from the competition, and turns curious prospects into loyal clients. And thanks to AI tools like ChatGPT, writing your brand book has never been faster or easier.
1. Build Instant Credibility and Trust
People do business with those they trust. A well-crafted book shows that you know your stuff—and that you’re serious about helping others win. It becomes your personal credibility badge that opens doors to:
- Speaking gigs
- Media interviews
- High-paying clients
- Partnership opportunities
2. A Book Is the New Business Card
Forget glossy brochures and forgettable freebies. Your book is a leave-behind that keeps working after you leave the room. Whether it’s a physical copy at an event or a digital download from your site, your book keeps building your brand even while you sleep.
3. It Creates Demand for Your Services
The best authority books do more than teach—they sell. Your book should lead readers toward your services, coaching programs, or offers. Think of it as a warm introduction that turns strangers into superfans.
Just look at Tesha D. Colston’s book, Chat Like a Boss—it’s not only a powerful tool for learning AI, it also builds brand trust and drives readers toward her AI training community.
4. AI Makes It Easier Than Ever
You don’t need a ghostwriter or months of free time. With AI tools like ChatGPT, you can:
- Outline your entire book in minutes
- Draft content that sounds like you
- Organize and polish your message with ease
It’s like having a writing partner who never sleeps—and never judges your first draft.
5. Your Readers Are Already Looking for You
Right now, someone is Googling answers you already have. But without a book, they might end up in your competitor’s funnel. Writing your book gets you found, shared, and followed.
So the real question isn’t “Should I write a book?”
It’s “Can I afford not to?”
Ready to Write Your Authority Book?
Good news: You don’t have to do it alone.
Tesha D. Colston’s class “Booked and Branded: Create Your Authority Book Using AI” walks you step-by-step through writing your brand book inside the AI by Design Academy.
👉 Click here to learn more and enroll today
FAQ
Q: What exactly is a “brand authority book”?
A book that showcases your expertise, solves real problems for your audience, and positions you as a leader in your niche.
Q: Do I need to be a good writer?
Nope! AI tools like ChatGPT help you outline, write, and refine your book without overwhelm.
Q: How long should my authority book be?
Most brand-building books are between 8,000–25,000 words. Focus on value, not volume.
Q: Is this just for authors or creatives?
Not at all. Coaches, consultants, course creators, and service pros are ideal candidates for an authority book.
Ready to become Booked and Branded?
Let’s make your book the foundation of your next-level brand.
👉 Join the class now inside the AI by Design Academy
and start writing your book—your way, with AI by your side.
Until next time, Be Blessed, Be Fruitful, and Multiply!
Tesha D. Colston | AI Business Consultant